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Cookie Policy

Otterwick  ·  Last updated: 14 March 2025  ·  Effective date: 14 March 2025

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the website to remember certain information about your visit — such as your preferences or whether you have previously accepted this policy — and to analyse how the site is used.

Similar technologies include local storage, session storage, and pixel tags. This policy covers all such technologies collectively referred to as "cookies".

2. How We Use Cookies

We use cookies for three purposes:

  • Essential operation — to remember your cookie consent preference and to keep the website functioning correctly. These cookies cannot be switched off.
  • Analytics — to understand how visitors move through the site, which pages are most visited, and how users arrive at the site. This helps us improve the experience over time. Analytics cookies are only set after you provide consent.
  • Marketing — to measure the effectiveness of any paid advertising we run and to avoid showing the same advertisement repeatedly. Marketing cookies are only set after you provide consent.

3. Cookies We Set

The table below lists the cookies active on this website.

Name Category Purpose Duration
ow_cookie_consent Essential Stores your cookie consent preference to avoid showing the banner on repeat visits. 12 months
_ga Analytics Google Analytics — distinguishes unique users by assigning a randomly generated number as a client identifier. 24 months
_ga_* Analytics Google Analytics 4 — stores and updates a unique value for each page visited. 24 months
_gid Analytics Google Analytics — distinguishes users. Expires after 24 hours. 24 hours
_uetsid Analytics Microsoft Bing Ads — tracks sessions and user behaviour for conversion reporting. Session
_uetvid Analytics Microsoft Bing Ads — identifies returning visitors for audience analytics. 13 months
_fbp Marketing Meta Pixel — used to deliver and measure advertising on Meta platforms (Facebook, Instagram). 3 months
fr Marketing Meta — provides ad delivery and measurement and to detect invalid activity. 3 months

Cookie durations are approximate. Third-party providers may update their cookies independently of this table.

4. Third-Party Services

Some cookies are placed by third-party providers whose services we use. These providers have their own privacy and cookie policies:

We do not sell data collected via cookies to any third party, and we do not use cookie data for purposes other than those described in this policy.

5. Your Choices

When you first visit our website, a banner invites you to accept or decline non-essential cookies. You can change your preference at any time using the following options:

  • Cookie banner — clear your browser's local storage for this site to reset your preference, which will cause the banner to reappear on your next visit.
  • Browser settings — most browsers allow you to block, delete, or restrict cookies through their settings. Note that blocking essential cookies may affect the functionality of the site. Common browser help pages: Chrome, Firefox, Safari.
  • Opt-out tools — Google Analytics opt-out: tools.google.com/dlpage/gaoptout. Meta ad preferences: facebook.com/ads/preferences.

6. Do Not Track

Some browsers transmit a "Do Not Track" (DNT) signal to websites. Because there is no agreed technical standard for how websites should respond to DNT signals, our website does not currently change its behaviour based on these signals. You may use the opt-out methods described in Section 5 to limit tracking.

7. Changes to This Policy

We may update this Cookie Policy as our technology stack or applicable guidance changes. The "Last updated" date at the top of this page will reflect any revision. We will not make material changes without providing reasonable notice, such as a prompt on the website.

8. Contact

If you have questions about our use of cookies: